From Fashion Seller to Fashion Brand Owner — Learn What It Really Takes to Launch Your Own Fashion Line.

Many people working in fashion dream about launching their own label. But designing clothing and building a successful fashion brand are two very different things. In this free workshop, you'll learn what it truly takes to move from selling fashion to creating your own brand — with clarity, strategy, and the right foundation from day one.

You've Spent Years Building Someone Else's Brand. What About Your Own?

Many fashion professionals eventually reach a turning point — a moment when the question becomes impossible to ignore:

"Why am I still building someone else's brand?"

Maybe you've spent years selling other designers' collections, managing boutiques, sourcing products, or watching which styles succeed in the market. You've developed a sharp eye, real industry knowledge, and ideas you've never fully launched.

The question isn't whether you're capable. It's whether you have the right foundation to move forward without the costly mistakes that derail most new fashion founders before they ever find their footing.

Starting a fashion line without the right foundation can quickly become expensive and overwhelming. Production mistakes, pricing miscalculations, and collection planning errors are among the leading reasons promising brands struggle early.

That's exactly why Nichole Simms and Krystal Lewis created the Fashion Founders Readiness Workshop — to help fashion professionals step back, evaluate their readiness, and approach their launch with greater clarity and strategy.

WHO IS THIS FOR?

Built for Fashion Professionals Ready to Take the Next Step

This workshop is designed specifically for people already working in the fashion industry who want to build something of their own. This isn't a beginner's introduction to fashion — it's a strategic session for industry insiders who are ready to think differently about their future.

NICHOLE SIMMS

Retail & Visual Merchandising Expert | 30+ Years in Fashion

Nichole has spent over three decades at the intersection of fashion, retail, and brand strategy. She has worked with industry titans including Nike, Spanx, Adidas, and Forever 21 — helping brands sharpen their retail presence, drive measurable sales performance, and build compelling brand identities.

Today, through her company Creative Visual Solutions, she channels that expertise into helping fashion brands and boutique owners build stronger, more strategic businesses through merchandising guidance and brand growth planning.

KRYSTAL LEWIS

CEO, Black Unicorn Merchandising | 18 year fashion industry veteran

Krystal Lewis has over 17 years of experience in the apparel industry, working with companies such as Bioworld, Pinpoint Merchandising, Mad Engine, and Haggar. She has also visited respected garment manufacturers in Mexico, China and New York, gaining firsthand insight into global apparel production.

Krystal launched Black Unicorn Merchandising in 201, where she now helps founders navigate product development, manufacturing, and production readiness so they can successfully bring their clothing lines to life.

Why This Is Different

A Workshop That Covers Both Sides of Building a Fashion Brand

Most fashion resources focus heavily on creativity and aesthetics. But building a brand that actually succeeds in the market requires something more — a deep understanding of how fashion businesses operate from production floor to retail floor.

Production & Manufacturing Expertise

Krystal brings the operational lens — how collections are actually built, what production realistically costs and requires, and how to avoid the sourcing mistakes that sink new brands.

What You'll Walk Away With

Leave This Workshop with Clarity, Not Just Inspiration

The Fashion Founders Readiness Workshop is designed to be immediately valuable. You won't leave with vague encouragement — you'll leave with a sharper, more grounded understanding of the path ahead.